UK based and problem solver design enthusiast, focused on finding strategic, and creative solutions for complex problems.
Driving impact through design and mentorship
UK based UX Lead, problem solver and design enthusiast, focused on finding strategic, and creative solutions for complex problems.
Featured Work
Jet2
Leading UX design and product strategy for Jet2 Internal Apps
Designing and delivering end-to-end features, shaping early product concepts, and driving continuous improvement for internal business applications used globally across Jet2’s operations
Jet2
Spearheading the optimisation of the Jet2holidays booking journey
Shaping end-to-end booking experiences, from discovery through to payment, aligning user needs with business goals to improve conversion and streamline the journey
Le silence des justes
Redesigning a digital experience around empathy, accessibility, and trust
Designing an accessible, user-friendly platform to showcase the charity’s mission, share essential resources, and make it easier for people to find the help they need
Endorsements
Nick Ratcliffe
Senior Front-End Engineering Manager at Jet2
I really enjoy working with Edwin he’s a great designer and just an easy person to work with. Not only is he incredibly easy to work with but he also brings a forward-thinking mindset to everything he does. Edwin has been ahead of the curve when it comes to driving innovation, particularly around design systems helping to shape scalable, consistent and high-quality user experiences. On top of that, he brings a really positive attitude to the team and raises the standard for everyone around him.
Maria Winn
Principal Product Manager at Jet2
Edwin has worked with me on a number of projects, most notably some key strategic design pieces for new payment providers including Apple Pay and the launch of our hosted payment orchestration platform. Edwin’s commitment and dedication to both the customer experience and business deliverables is outstanding. I thoroughly enjoy collaborating with Edwin and making ideas come to life through design. Edwin is a fantastic team member and we’re lucky to have him!
Shabina Shafiq
CRO Manager at Jet2
I have worked with Edwin just under 3 years on multiple CRO projects. Edwin has always advocated for user centred solutions, challenging assumptions and ensuring that variants designed and tested are addressing dependant and independent variables highlighted in each hypothesis. Edwin has always understood and supported the importance of UX and CRO working hand in hand to deliver seamless, optimised user experiences across digital platforms backed by quantitive and qualitative research and testing. I have really enjoyed working with Edwin and have learnt so much about user centred design and research methods. We have had some great wins Edwin.
Stuart Blackmore
Senior Business Analyst at Jet2
As a Senior Business Analyst at Jet2 I work with Edwin on almost a daily basis. His attention to detail is first rate as is the way he always considers the customer in his designs, whether that’s straight forward usability, general look and feel or all aspects of accessibility. Very easy to work with when you are both on the same page and have an ultimate goal of delivering a top quality product. His knowledge in UX/UI design is excellent and one that should be applauded and shared.
Ethan Delgado
UX Designer at Jet2
Edwin is an exceptional UX designer whose expertise, strategic thinking, and mentorship have profoundly impacted my growth and the wider team. Edwin has consistently stood up for user needs in all of his roles, starting with conversion rate optimisation and now business apps. Beyond his technical skills, Edwin is a fantastic collaborator who always fosters a supportive and engaging environment. His insights and guidance have been invaluable in shaping my approach to UX, and I highly recommend him to any team looking for a skilled and thoughtful leader.
Usman Ahktar
UX Designer at Jet2
Edwin is a real pleasure to work with and demonstrates skills in a wide array of arenas. He excels in UX design from providing in depth research, advanced knowledge of design systems, and a deep understanding of conversion rate optimisation. This was shown most prominently in his redesign of the Jet2holidays homepage increasing conversion, click through and interaction which has been worth its weight in gold. His soft skills are impeccable, and this shows in his ability to be a fruitful member of the design team as well as balancing business needs. Edwin personally mentored myself from a junior designer to middleweight and his advice today is still second to none. Edwin is a joy to work with and would be a stellar addition to any team!
Bob Griffiths
VP of Product at Doddle
Edwin worked with the product team here at Doddle just before he started his path towards formal UX / UI training. Using his skills in graphic design, Edwin and his knowledge of retail processes, Edwin helped us to re-design the flows for our store staff application, which now handles millions of transactions globally.
Chris Peacock
Managing Director at Bubble
Edwin is a great team player who worked incredibly hard for the business. He was not only a great designer but also great at managing clients and their workflow. His input and ideas into making process improvements have been invaluable.
Chris Theaker
Head of Digital at Bubble
Edwin has a number of skills that he applies to his work, from branding and web design to UX, management and business development. He has not only helped me progress in my role but he has helped the company grow and succeed.